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Free Popcorn and the Flicker of Celluloid

Leave your troubles outside...

Leave your troubles outside...

During the Depression, movie houses were havens of escapism from the grim realities outside-a dreamlike vacation for a pittance.  They would even have cool things like entertainment and promotional give-aways to drum up business.  You caught the double feature, got a little soft shoe and walked out with a stoneware set.
Nowadays, you can pretty much rely on getting none of these things from the mundane and ugly movieplex and have them light your wallet on fire. Fortunately, there still a few old movie houses left to save the day.
Take the venerable, mammoth Grand Lake Theatre in Oakland.  Not only, does this deco jewel still glitter above the shores of Lake Merritt, but just like the old days, they have decided to reward their patrons’ loyalty by throwing in the popcorn for free, Monday- Thursday.  No stage show, but they still got an organist wailing away on the Mighty Wurlitzer.
In the eighties, like other old houses (sad, sad forgotten Alexandria!) they added more screens, so you have just as much options as those blah concrete boxes.  What’s more, the guys that run the place are socially conscious and do things like encourage people to vote and get involved by putting it on their marquee.  So you can feel good about giving them your money instead of creepy Cinemark’s Century or others of the ilk.

 

Grand Lake Theatre
3200 Grand Avenue
Oakland
www.renaissancerialto.com
$9.50 Adults
$6.50 Seniors/ Kids
$6.50 Matinee
Free Parking

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Comments:

One Response to “Free Popcorn and the Flicker of Celluloid”

  1. Suzie says:

    I love this theater! The marquis always inspires conversation & the free popcorn reminds me that some people still value good business. The small screen on the 1st floor of the theater is gorgeous! I love getting there early just to enjoy the decor.

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