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Fall in Love with Cycling at the SF Bike Expo this Weekend

The 3rd annual Pedal Savvy bicycle fashion show taking place at the Cow Palace on November 10th and 11th 2012 at 1:00 p.m. It will feature models made to look fantastic on and off a bike through the ever changing climates faced on the daily ride.  Models will be rolling down the “bikeway” showing off a range of clothing and gear from bike specific brands to vintage and designer – all on sleek, sexy bicycles.

Nutcase Helmets, Civia Cycles and Huckleberry Bicycles are sponsoring this year’s presenting sponsors at the weekend-long event. Pretty Parlor A Go Go, San Francisco’s first and only mobile beauty truck will be providing hair and makeup services for the fashion show models.

The SF Bike Expo, now in it’s fifth year combines the sport, leisure and utility of cycling.  Its mission is to bring the bicycling cultures and communities together under one roof in order to inspire, introduce and invigorate.  A variety of bicycle related vendors exhibit their latest goods to the diverse crowd of participants while  athletes demo incredible skill during the many amazing dirt and road competitions

Pedal Savvy is a highlight of the Expo that strives to go beyond the fashion show and exist as a community resource for both cyclists and businesses on all things bicycle fashion related.A fashion show that introduces new innovative lifestyle biking apparel and accessories to inspire cyclists to have great style on and off a bicycle.  As well as educate cyclists that their daily ride can be done comfortably and fashionably.


Pedal Savvy fashion show 
Saturaday and Sunday, Nov. 10th and 11th,  1:0o p.m.
SF Bike Expo
Saturday and Sunday, Nov. 10th and 11th, 10:00- 5:00 p.m.
Cow Palace 
2600 Geneva Ave.
[Daly City]




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Heidi Smith - The Ultimate Scavenger

Heidi Smith - The Ultimate Scavenger

Originally from San Diego, Heidi migrated north to study journalism at SFSU and interned for the SF Bay Guardian writing music stuff. She later embarked on a study-abroad program in both Denmark and Holland, and basically never came home. For six long years, she froze her ass off in Oslo, Norway, pretending to be a viking princess, trying to figure out how to survive in the most expensive city in the world. The other two years were spent frolicking on the beach in Spain - sipping on sangria in between being tossed around Europe working as a stressed-out journalist. Heidi currently works at for a non-profit cultural exchange program, helping others experience life from a different perspective. She is thrilled to be back in SF, magnetizing the obscure, and scavenging the city for fun, free things to do.