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Noc Noc is Full of Really Good Kissers

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This originally appeared in The Weeknighter column I did for the SF Bay Guardian for a little while before it’s unfortunate demise.

I used to hang out at the Noc Noc for too many hours in a row just so I could make out with the bartender after she got off work. She’d feed me bottles of powerful sake and I’d sit around bullshitting with the half dozen or so other dudes who’d come by with hopes of getting in her pants. “This might be the night,” I imagined them telling themselves each evening on the walk over; it was the same thing regulars patrons of hot bartenders have been telling themselves since the day hot bartenders were invented. I’d convinced myself I wasn’t one of them, since it was me that she made out with after her shift, but more often than not she’d get off and we’d cross Haight Streeet to Molotov’s so I could watch her play pool with all the dudes who hung around fawning over her at the bar. I’m not a competitive person and even more so, hate being forced into vying for someone’s attention, so I got tired of the scene fairly quickly and stopped doing it. Still, she was a really good kisser.

I spent a lot of time at the Noc Noc in my youth though. Many years ago I dated a USF girl who was under 21 and we’d go there because she and her friends could get in. They never carded back in those days (don’t worry ABC they do now) and we’d sit on the Beetlejuice looking chairs, amongst the psychedelic cave paintings and the black lights, drinking sake and beer. I’d tell those naïve USF kids wild stories about what it was like to be over 21, even though I was just barely so. It was good enough to impress them and my girlfriend, and she and I would make out and be in love up and down Haight Street. Other people would see us and feel sick or jealous or both. She was also a really good kisser.

The name Noc Noc derives from Nocturnal Nocturne. When Ernest Takai opened the joint in 1986 it was the “first place to play industrial, ambient, dance, acid jazz in San Francisco” or so the website tells me. I didn’t know any of this stuff until right now when I went to the Noc Noc’s website. Anytime I’d ever asked anyone at the bar why the place looked so fucking perfectly unusual I got a bunch of drunk stories that basically amounted to “some crazy ass Japanese dude opened the place and I think he was an artist and liked music or something,” which was good enough for me. Vagueness makes a bar story good and allows room for mystery, which is something the world is sorely lacking these days. When you can answer any question that’s ever been asked, simply by googling it, mystery becomes the first casualty of too much information.

One of my favorite Joni Mitchell lines is “Everything comes and goes, marked by lovers and styles of clothes.” And like always, Joni is right. We keep track of who we were back when, by remembering the people we dated and the silly shit we wore. But the same goes for the places we hung out in. The Noc Noc opened in 1986 and its dark corners and dark beats have been a cornerstone for kissing San Franciscans ever since. Making out with someone is one of the last bits of mystery left in the world. You have no idea where that path will lead but the initial excitement it makes you feel is worth all the googleable knowledge on earth. Google is a lot of things, but it will never be a really good kisser.

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Broke-Ass Stuart - Editor In Cheap

Broke-Ass Stuart - Editor In Cheap

Stuart Schuffman, aka Broke-Ass Stuart, is a travel writer, poet, TV host, activist, and general shit-stirrer. His website BrokeAssStuart.com is one of the most influential arts & culture sites in the San Francisco Bay Area and his freelance writing has been featured in Lonely Planet, Conde Nast Traveler, The Bold Italic, Geek.com and too many other outlets to remember. His weekly column, Broke-Ass City, appears every other Thursday in the San Francisco Examiner. Stuart’s writing has been translated into four languages. In 2011 Stuart created and hosted the travel show Young, Broke, and Beautiful on IFC and in 2015 he ran for Mayor of San Francisco and got nearly 20k votes.

He's been called "an Underground legend": SF Chronicle, "an SF cult hero":SF Bay Guardian, and "the chief of cheap": Time Out New York.