Shopping, Style and Beauty

Instant Joy: The State of Polaroid

Updated: Sep 01, 2009 08:24
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Courtesy of Polaroid Apocalypse

Courtesy of Polaroid Apocalypse

I’m not one to get nostalgic about old technology. Sure the typewriter was classic, and Super 8 cameras are all fun and games until you try to edit anything, but nothing has quite found a place in people’s hearts as much as the Polaroid camera. Since the company announced it would stop producing cameras and film in 2008, the price and availability of film has turned into its own black market. Just do a simple search on ebay or Craigslist and you’ll see what I mean. Now that digital cameras have proliferated to the point that Fisher-Price now makes them for toddlers, the Polaroid represents something more than just instant results. It’s all about the look. You know the faded finish that produces instant nostalgia on matte back square. Unlike other gadgets from yesteryear the Polaroid will not go the way of the laserdisc. There is hope in sight. That’s where The Impossible Project comes in.

Courtesy of The Impossible Project

Courtesy of The Impossible Project

Despite it’s name, this organization is making leaps and bounds when it comes to re-starting the production of film for old Polaroid cameras. After buying a factory from Polaroid in Holland, they’ve teamed up with Urban Outfitters (collective groan) and plan on selling film in 2010. No to knock UO, starting on August 21, they’ve started selling deadstock film with proceeds going towards the Impossible Project. To clarify, the project’s goal is not to manufacture the original Polaroid film but to make a new and better film that is compatible with all the old cameras under a new brand name. Whatever they call it, anyone who’s a roid-lover can now breathe a big,  heavy sigh. In the meantime, you can help the wheels of production going by supporting The Impossible Project. To further support and remember what is now considered an ‘art form”, check out to browse or post your photos in the soon to be largest archive of instant photography. Because you can’t dig up old dusty flickr files out of a shoebox and reminisce.

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Laura S - Spendthrift Scribe

Laura S - Spendthrift Scribe

Laura S, left the "sixth borough" three years ago to settle in Brooklyn. After working at some daily rags, she now does writing on the side but still eats more Ramen then necessary. When she's not moving residences every 6 months, eating her way through every neighborhood, and trying every microbrew known to man, she is unsuccessfully rediscovering home economics. With her binging days behind her, she's now exploring new projects and rediscovering the city that she loves (although is still prone to sliding on her knees during a Prince karaoke set).


  1. Broke-Ass Stuart - Editor In Cheap
    August 31, 2009 at 9:35 am

    Fischer Price really makes a digital camera for kids? Wow!

  2. September 2, 2009 at 3:38 pm

    You might be interested in this web site:

    it allows you to create Polaroids out of your “regular” photos with a FREE download tool.