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Fashion Trends By SF Neighborhood

We scoured every hip district in San Francisco to report on the most prominent fashion trends. Fashion is a moving, breathing thing in San Francisco, a city forever evolving with the times.  Its artists, musicians and even politicians have always expressed themselves proudly no matter how risqué or counter culture it may have seemed to the rest of the world.  Historically it’s a city that loves a good costume, from founding Burning Man, to Bay 2 Breakers, to Beach Blanket Babylon.  A city full of residents that cherish self expression, individuality and creativity.  Contemporary San Francisco is really pushing the boundaries on diverse thought and self expression, we captured the incredible and prominent fashion statements coming out of SF today.  (click on any photo to go straight to the source mat

The Fillmore

data nerd


Corey’s look has forever changed the Western Addition. The grip-lite shirt material, the 3D sunglasses he scored at Coachella – look out ‘Harlem of the West’, Corey is here for “another 2.5 years at least,” and he’s really ‘disrupting’ the cultural melting pot of the historic Fillmore.

Hayes Valley

keeping it casual showing off their color pallet


An absolute explosion of color this Spring, the boys of the ‘new valley’ are expressing themselves with a powerful and distinct color pallet. “These poli-bend shirts are a fashion revelation”, said Donny, the groups Creative Director, “I get so much inspiration from the colorful people in my new neighborhood, as well as from tumblr & Adobe Illustrator.” Donnie and the crew ‘keep it tight’ by all getting the same $80 haircut together, as a team building exercise.

Potrero Hill

the difinition of irony

Photo: A real creepy guy on tumblr (not pictured here) actually collects pictures of men wearing tech shirts:

With his new definition of ‘irony’ Frank is what’s happening in the SF Potrero Hill district.  His trimmed beard and faux bed hair say “Hey, just because I code, doesn’t mean I don’t know about Forever 21.” He runs a ‘hacking incubator’ where he charges 20-somethings to ‘hack back-ends’ with him.  The building he uses used to be studio space for local artists, which he says ‘inspires‘ him to ‘totally disrupt shit, in a creative way’.

The Marina

making sure everyone knows the frat party never ended


Two words, “Not Afraid.” Chad embraces the sportier side of professional life. A look that dares to say, “I may be a man, but I still express myself like a frat boy”.   Sorry Mom & Dad, but Chad ain’t growing up just yet, with his powder blue “T”, that really sets off the red in his headband, blending both fashion and function.

“Sometimes in life, you just need to crush it.” – Chad, a Marina Resident

Sunset District

bring back the first bubble


One word, ‘throwback’.  Joel is wearing vintage sunglasses from 2001, a subtle and brilliant allusion to the first tech bubble. The ‘monster merch’ is the ultimate fashion accessory.


nopa outlaw


Jeremy is bringing the ‘outlaw’ back to NoPa. With a black and white crew neck he expresses his renegade nature.  When asked if his haircut was inspired by the movie ‘Taxi Driver’ with Robert De Niro, 23 year-old Jeremy replied, “What’s a Taxi? Is that like an Uber?”




Justin, Chris & Rob found a perfect blend of ‘masculinity’ and ‘business casual’ to fight what they call ‘the coding wars’ on the streets of San Francisco.  Not afraid to push the boundaries of convention and challenge the very foundations of individuality, these three often get mistaken as something more that ‘just co-workers’ with these crew neck tri-blend, tagless, t-shirts.


FOR PULSE - Google Glasses - Jon Gottfried - Courtesy of Subject


The very definition of SoMa Swagger, Brian shows a keen eye for whats trending.  He knows his eye-wear has been ‘banned-from-anywhere-cool” and he refuses to let that stop his swagger, “I can’t let what people in real life think about me stop my vision,” said Brian, “my revolution is in the cloud.”

Haight Ashbury

samir and Chris


“Pop that Collar Samir!” Pushing the boundaries of short sleeved menswear, Samir and Chris exhibit the ‘Jersey cut’, and the ‘Classic Polo’.  Two contrasting styles that seek to disrupt SF t-shirt culture as we know it.

Mission District



With his college ball cap and his breathable corporate branded  outerwear, Hiscox seems to say “I’m ready to take on any challenge,” and “I’m going to own this public park one day, you just wait”.

The Tenderloin/ Mid-Market

this about sums it up


A classic take, on a classic line. Blending the avant-garde of the SF social media empire along with bro-tastic word play, this fashion statement succeeds in undermining class, gender, and taste. Thank you “Nate-Dog”, you are an inspiration to brogrammers in basements all over the globe!

In honor of all this fashion we made our own Tech Company shirt so that you too could fit in…or at least make fun of the ridiculous trend. Get yours here.


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Alex Mak - Managing Editor

Alex Mak - Managing Editor

I'm the managin' editor here at Broke-Ass Stuart. When we're not writing, editing, or publishing articles, Stuart and I are promoting the good things in SF & NYC.

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