New YorkSan Francisco

Beardspotting – The New Sport Your Face Has Been Waiting For

The Bay's best newsletter for underground events & news

This post is sponsored by the fine people at Just for Men’s #Beardspotting. Want to sponsor a post? Holler at


Look at my luxurious beard

Since the dawn of Man there have been beards (actually back then we were pretty much covered in beard). Then one day we invented cutting utensils and thought “Hey, let’s use this sharp stuff to carve weird designs into our beards” and we did. In fact we’ve carved a shitload of strange things onto our faces in the name of it being fashionable and, I’m not gonna lie, as a culture we haven’t always made the greatest decisions when it came to facial hair.

Take The Van Buren for example:


Image from

Or The Burnside:


image from ArtOfManliness

Or whatever the hell this thing is…I don’t know, a Face Rat-Tail?


photo from wikimedia

Yes, we’ve made some pretty terrible decisions in the history of facial hair. Thankfully we live in a time where full, robust beards and mustaches are considered dead sexy, and I for one am honored to be a part of this era. We are in a golden age of beardism and luckily the folks at Just for Men agree. That’s why they’ve invented a brand new sport called #Beardspotting!

Led by New York sports legends and rhyming duo Keith Hernandez and Clyde “Walt” Frazier, the contest invites people to upload their best beard and mustache photos for a chance to win prizes. From September 8 to September 30, you – dear beardo – can enter by uploading photos of your beards or mustaches on to compete for the title of “Best Beard Ever.” Keith and Clyde will provide “color commentary” and announce the winner on October 15, via and the brand’s social channels. You can win an all-expense-paid weekend trip for two to New York City in November to join the judging panel at the Just For Men Beard & Moustache Championships in Brooklyn.

So there you have gentleman. The sport your face has been waiting for ever since you hit puberty is upon us. Go to and let the games begin!

Like this article? Make sure to sign up for our mailing list so you never miss a goddamn thing!
Previous post

This Week's Events | New York PENDING

Next post

Enter Our Just for Men Memorabilia Giveaway!

Broke-Ass Stuart - Editor In Cheap

Broke-Ass Stuart - Editor In Cheap

Stuart Schuffman, aka Broke-Ass Stuart, is a travel writer, poet, TV host, activist, and general shit-stirrer. His website is one of the most influential arts & culture sites in the San Francisco Bay Area and his freelance writing has been featured in Lonely Planet, Conde Nast Traveler, The Bold Italic, and too many other outlets to remember. His weekly column, Broke-Ass City, appears every other Thursday in the San Francisco Examiner. Stuart’s writing has been translated into four languages. In 2011 Stuart created and hosted the travel show Young, Broke, and Beautiful on IFC and in 2015 he ran for Mayor of San Francisco and got nearly 20k votes.

He's been called "an Underground legend": SF Chronicle, "an SF cult hero":SF Bay Guardian, and "the chief of cheap": Time Out New York.

No Comment

Leave a reply

Your email address will not be published.