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15 Romolo – The Best New-ish Bar in North Beach

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photo from

photo from

I’ve got a love/hate relationship with the nightlife in North Beach.  On weeknights it’s a great place to go out, hang with some friends and have a tipple with 75 year old poets.  It’s also got the Holy Trinity of bars: Spec’s, Tosca, and Vesuvio.

But weekend nights in North Beach are fucking awful.  The neighborhood gets filled with way too many knuckleheads.  There are few things in the world with a higher propensity for violence than a group of drunk guys just getting out of a strip club.  Take the combination of booze, lap dances, and looking at titties you’re not allowed to touch, and add in a healthy dose of the mob mentality, and what you’ve got on your hands is a savage recipe for broken body parts and punctured lungs.

Back when I worked in North Beach, my girlfriend at the time would occasionally meet me afterwork and then we’d go out together.  If it was a weekend night, we’d go out of our way to avoid Broadway and Columbus.  The last thing I needed was some jackass grabbing her, me knocking him out, and then his 12 friends stomping me into a puddle of blood, bones and vomit.  No sir, not my cup of tea, not at all.

photo from tvham88s flikr page

photo from tvham88's flikr page

So with this in mind, I was a bit underwhelmed at the idea of meeting up at 15 Romolo, in North Beach, a few Saturdays ago with Victoria Smith.  Besides being a brilliant photographer (she shoots famous bands and did my SF book cover), Victoria is also a good friend that I hadn’t seen in awhile.  So, while I was excited to see her, I wasn’t excited about going to a bar roughly 30 paces up an alleyway from the center of the shit-storm.

That all changed when I got inside 15 Romolo.  The most noticeable thing was that it wasn’t filled with a bunch of bridge and tunnel fucktards in search of over-the-pants-hand-jobs and $10 drinks.  It was actually full of various SF folks from tons of different scenes who I never get to run into.  It was like a dimly lit, drink in hand, San Francisco version of This is Your Life. I’d been to Romolo a few times previously, but it had certainly been a number of years.  The new owners had taken a bar that was good in theory and turned it into something that was excellent in practice.  A perfectly low lit bar with attractive people, a great jukebox and $4 cocktails is a good thing.  But making it feel like the rest of the world (meaning the dumb fucks below you on Broadway) isn’t in on your secret; that’s what makes it a wonderful thing.

North Beach is a place that never ceases to amaze me.  Every time I’m about to give up, I have another amazing night there and fall back in love with it.  There’s still something romantic about the neighborhood that no amount of bad vibes can taint, and that might be what keeps drawing me back.  The knuckleheads can have Broadway, and most of Columbus for that matter.  Just let me have the Holy Trinity and 15 Romolo and we’ll call it even.

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Broke-Ass Stuart - Editor In Cheap

Broke-Ass Stuart - Editor In Cheap

Stuart Schuffman, aka Broke-Ass Stuart, is a travel writer, poet, TV host, activist, and general shit-stirrer. His website is one of the most influential arts & culture sites in the San Francisco Bay Area and his freelance writing has been featured in Lonely Planet, Conde Nast Traveler, The Bold Italic, and too many other outlets to remember. His weekly column, Broke-Ass City, appears every other Thursday in the San Francisco Examiner. Stuart’s writing has been translated into four languages. In 2011 Stuart created and hosted the travel show Young, Broke, and Beautiful on IFC and in 2015 he ran for Mayor of San Francisco and got nearly 20k votes.

He's been called "an Underground legend": SF Chronicle, "an SF cult hero":SF Bay Guardian, and "the chief of cheap": Time Out New York.


  1. August 7, 2009 at 4:27 pm — Reply

    This I will say about North Beach: some of the people who work there are not only full-on troopers for putting up with the crap you describe, a few of them ought to be nominated for sainthood.

    I was out with friends at an after-hours shindig and I am fairly sure that someone tampered with my drink. I had met a couple of very sweet girls employed by a Broadway gentleman’s club earlier that night, and not only did they notice my struggle to stay conscious, they extracted me from the increasingly evil party, drove me home, got me into bed and made sure I wasn’t in any physical danger before leaving my keys on the counter next to a note telling me what had happened.

    They did not rob my house (which is quite frankly what I would expect from San Francisco people) and they did not take advantage of me in any way. Far from that…they were probably the nicest, most gracious S.F. women I have met in years.

    I am 100 percent in agreement. North Beach can really suck balls at times. But like you, every now and again I am reminded that North Beach is just another beloved local neighborhood which has become overrun by bridge and tunnel barbarians.

    • Broke-Ass Stuart - Editor In Cheap
      August 7, 2009 at 5:14 pm — Reply

      Yeah man. There are good people and bad people all over the world. I’ve known some dancers that have been more than exemplary people and I’ve come across the opposite side of the spectrum as well.

      Don’t hate on SF people though. There are a TON of god people. It might just be that you’re hanging around the wrong ones.

      Glad to hear you were taken care of 🙂

  2. NB Resident
    August 10, 2009 at 9:47 am — Reply

    I live in north beach and 100% agree with the assessment of the Broadway area. I just wanted to defend the “other” parts of north beach on the weekends; the Grant & Green area, while admittedly a sh*tshow, is still fending off the bridge & tunnel crowd to a fair degree. Maybe I’m in denial, but I still love north beach on the weekends!

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