jugs of wine

01 Mar 2010

For the Love of Carlo Rossi

Before Trader Joe’s 2 Buck Chuck, Carlo Rossi was THE budget wine, defined by an “everyman” ethos and a big jug with a ring.  The brand also had an unbelievable ad campaign, in which the man himself starred.  It’s kind of like the Winnebago man except there is no vulgarity

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