A successful Democratic candidate for president in 2020 could learn some basic foundational communication skills fromTrump. Trump understands the importance of a visceral emotional connection with his audience. One of the mostimportant attributes for basic communication is body language, affirming the needs of the audience, being non-judgemental, making people feel that they are acceptable just the way they are, and making them feel good aboutthemselves. My communication kudos to Trump are in no way meant to condone his lacking in integrity, gross incivility,or his poor executive management skills.
As human beings our primary needs have a large emotional component. Not until the technology age have facts andfigures become paramount to emotional considerations. I do not believe that we have evolved to the point where ourCritical Thinking skills become the default place we go to as opposed to most of us who are triggered by our emotions.Bernie Sanders seemed to embody many of Trump’s communication skills, unfortunately, Hillary, unlike her husbandlacked the communication skills that could elicit emotional and visceral responses from voters. Bill Clinton, FDR, and Reagan were also master communicators.
Basically, people yearn to feel good for who they are, they do not want to feel judged, and they want to feel heard.Trump supporters and even Liberals who loathe Trump basically want to say “My candidate really gets me”. If oneharbors racist or intolerant opinions, does not feel comfortable with political correctness, is threatened by diversity,yearns for the days when Christian White Men were always supreme, and enjoys the deluded romantic notion thatAmerica was always an exceptional nation then Trump does a good job of reinforcing the message.
People resist change. Liberals do not want to become less tolerant, more apathetic, less compassionate, more rigid, andclosed minded. Liberals are very similar to Conservatives in their basic human needs.
A Democratic candidate for president in 2020 can only be victorious if they first viscerally connect with their audience,make them feel safe, make them feel heard, communicate a resonant message, and in the end say, “He/She really getsme”. It is obvious that Trump’s supporters can say “ He really gets me”, while not feeling pressure to be less racist or intolerant, lessculturally diverse, better educated, less misogynistic, community-minded, more physically and verbally civil, and have tokeep changing with the ascending trajectory of social progress. I never hear Trump say to his audience, “You need to bemore tolerant, compassionate, benevolent, kinder, act with integrity, better educated, and improve yourself”.
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