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Sweet Ups Bar in Williamsburg: As Sweet as it Used to Be?

The first thing that comes to mind when thinking about this bar is: “Whoa man, you’ve changed”.  So the bad news is, it’s not as cozy and secret-y as it once was in say, 2006.  But, really, the whole faux speakeasy thing has really been over for quite a while.  I guess it’s just that I thought it was a hidden gem in East Williamsburg for me and my friends.  But now that I’m over the initial shock that it’s become brighter and more game and TV-viewing oriented, I’m down with it again.

One major reason why I’m on board with them once again is that they have Movie Trivia tournaments that me and my team DOMINATES, and it feels SO GOOD.  Also, they have a re-fashioned Blackberry Bramble type drink called the Tina Fey.  It’s sweeter and not as good as a Bramble, but it sure does give you a good base for getting buzzed.

All in all, don’t expect it to be what it was, and maybe the bartender will call you Velma from Scooby Doo– but if you already have fun in your heart form the get-go, just let Jesus take the wheel, as they say.

Sweet Ups
277 Graham Avenue (at Grand St.)
Brooklyn [Williamsburg]

photo from gridskipper

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About the author

Anna G - Caliburg Contributor

Anna G. is a Southern California native living in the Williamsburg area of Brooklyn since 2005. Anna is constantly trying to unite her love of CA sunshine and the excitement of the New York urban jungle, all the while trying to keep her unwieldy credit card debt under control, and look fabulous at brunch, no matter how un-showered and hungover.
  • TurkAlert

    This place was my very first bar experience in NY when I moved here in 2004. Flying solo + heavy pouring bartender + blue screen with white text karaoke + not remembering getting home = fond partial memories. Highly recommended.

  • http://kwolverine.blogspot.com/ Kiley E – Ragamuffin Researcher

    I’m still upset they upped the price of their baby pitchers between noon and 5pm from $1 to $4. That’s a huge increase!