Gillette’s new commercial is so touching I almost forgot they charge more for a razor with less Blades simply because it’s pink. Remember their long running Venus ads with half naked model’s shaving already hairless legs under waterfalls? Beyond the veil of social responsibility and activism the simple truth is

People are exposed to a massive volume of advertising every day, from billboards to television commercials. In a media-saturated landscape, advertising plays a huge role in the success or failure of a business. Indeed, advertising and successful marketing helps sell products in almost all industries. It’s hard to imagine an