ActivismAdviceArts and CultureNew YorkSan FranciscoShopping, Style and Beauty

I Need Your Help

Updated: Apr 16, 2019 16:31
The Bay's best newsletter for underground events & news

It’s getting incredibly difficult and expensive to run this site and to be honest, I don’t really know what else to do. There are many days where I’m at my wits end trying to figure out how to continue to fund it.

I know that is an important resource for the community and as one of the only independent media outlets left in the Bay Area, a much needed voice. But we’ve gotten to the point where, for BAS to continue to exist, it’s gonna take a lot of help from you.

I’m hoping you’ll become a member of my Patreon for least $6 a month. Monthly support is better than one time donations because it better allows us to have a predictable budget, plus it allows you to get some really cool perks!

I don’t think many of my readers realize how expensive it is to run I pay out thousands of dollars a month. In fact, I’m in a lot of debt for doing so. Even all my bartending tips and the money I make from freelance writing goes to keeping this thing afloat. See the little ads on this site? They have to get like 1500 views to make a single dollar!

Here’s a breakdown of what my average monthly costs are just to give you an idea:

Editors and Contractors (i.e. social media help, SEO help etc.): $2700 a month
Writers: $1000 a month
Legal and Accounting: $350 a month
Technology (Mailchimp, web hosting etc): $350 a month

That’s almost $4500 a month! And I don’t even pay my writers and editors as well as they deserve, because I simply can’t afford to.

Currently we’re bringing in around $1500 a month from Patreon and our supporters on PayPal. This is fantastic and I am SO grateful to everyone who supports us. But as you can see, we still need another $3,100 or so a month. This means we spend far more time trying to find advertisers than we do focusing on bringing you the best content.

Spreading the word about social justice issues doesn’t pay the bills. Neither does helping raise the rallying cry when your favorite bar or restaurant closes down. Listing your event on our calendar to make sure it’s successful is something we do for free.

I get that this is the cost of doing business, but the flip side is that nearly all media, from music to writing to photography, is now expected to be free. So the traditional business model has failed, but a new sustainable one for media doesn’t exactly exist yet.

Nearly every single media outlet you read is either funded by venture capital or owned by a media conglomerate. Broke-Ass Stuart is 100% independent, which is difficult considering I pay a lot of people and I’m in debt from doing this.

So wanna help this thing survive? Please start kicking in a monthly amount. If every single person who followed my FB page donated $6 a month, I’d be able to afford the best journalists in the world, be able to expand to a bunch of cities, and never have to run an ad again. Hell if even 10% of my readers kicked in $6 a month I would probably never have to run an ad again. But we all know the likelihood of this isn’t very high.

The truth of the matter is that if you don’t want to kick in, then we can’t expect this website to continue to exist. And I’m starting to worry about if it still can.

Thanks for understanding and thanks for becoming a supporter.

I love you.

– Stuart

Like this article? Make sure to sign up for our mailing list so you never miss a goddamn thing!
Previous post

Win an Oakland Beer Passport!

Next post

The Prettiest Shops in the Bay

Broke-Ass Stuart - Editor In Cheap

Broke-Ass Stuart - Editor In Cheap

Stuart Schuffman, aka Broke-Ass Stuart, is a travel writer, poet, TV host, activist, and general shit-stirrer. His website is one of the most influential arts & culture sites in the San Francisco Bay Area and his freelance writing has been featured in Lonely Planet, Conde Nast Traveler, The Bold Italic, and too many other outlets to remember. His weekly column, Broke-Ass City, appears every other Thursday in the San Francisco Examiner. Stuart’s writing has been translated into four languages. In 2011 Stuart created and hosted the travel show Young, Broke, and Beautiful on IFC and in 2015 he ran for Mayor of San Francisco and got nearly 20k votes.

He's been called "an Underground legend": SF Chronicle, "an SF cult hero":SF Bay Guardian, and "the chief of cheap": Time Out New York.


  1. Ladyfromthe80swithNewWaveHaird
    August 7, 2017 at 8:32 pm

    ask oprah

    • Bay City News
      Broke-Ass Stuart
      August 8, 2017 at 8:21 am

      Ha! I wish I could!

  2. missmobtown
    August 8, 2017 at 10:15 am

    Ask folks to turn off Adblocker for this site. I just did, and the ads are really not that terrible.

    • missmobtown
      August 8, 2017 at 10:18 am

      By the way, an advertorial now and then does not bother me in the least, as long as you’re transparent about it. That’s the price of free content these days. Readers, suck it up.

      • Bay City News
        Broke-Ass Stuart
        August 8, 2017 at 10:28 am

        Totally and I’m down with that. But having readers subscribe is still gonna be the bets way to have constant income since wrangling advertisers is both very time consuming and getting more difficult.