Why You Shouldn’t Shop on Amazon for the Holidays This Year

This fantastic image is Public Domain.

At some point last week, I realized that it was about to be the holiday season. Somehow, we’d trudged through one of the most trying periods in modern history, and that celebratory end-of-year blowout of family, festivities and gift giving was nearly upon us. Unfortunately, just because this year is nearly over, it doesn’t mean any semblance of normalcy will be returning.

While it seems like the the worst part of the pandemic is over, a shit ton of small and local businesses have not fully recovered. Things are still really, truly, not OK and because of this you should be extra mindful about where you spend your money this season.

It’s no secret that Amazon is a shady company. Among other things, it’s purposefully harmful to small businesses, treats employees poorly, is anti-union, and has often paid $0 in federal taxes. On top of that, Jeff Bezos is a monumental douchebag. But yes, they are incredibly convenient, I know.

While it would be great if you stopped giving them your money altogether, I know that’s not realistic (though if you want to learn how you can easily do that, read this). But I am asking you not to use them for holiday shopping this year. In fact, I’m hoping you’ll also avoid Target, Walmart or any other major retailer this year as well.

Why? Because this year it is imperative that you spend your money with local and independent shops, retailers, and makers. Whereas companies like Amazon are having record years, all the funky shops and artisans who make the world a more interesting place have been devastated. You know this. I know you know this. But right now, I’m asking you to do something about it.

Many of the places and creators that you love will not survive if they don’t have a fantastic holiday season. Shopping on Amazon will only serve to make the richest tool in the world even richer, while he grew his wealth by more than $50 billion during the pandemic. Let me write that out so you get a better picture: that’s $50,000,000,000!

To make things easier for you, we even have a list of rad Bay Area makers you can buy from right here.

These are the kinds of people who we should be supporting this holiday season. These are our friends and neighbors, our family and our random acquaintances. Hell, they might even be complete strangers, but they need and deserve your hard-earned money WAY more than the shareholders of Amazon or Walmart.

One way you can find out about these indie makers is by posting something on social media like “Do you have an indie business where people can buy cool holiday gifts online? Leave the link to your store in the comments so others can find dope gifts.” Then peep at all the impressive links shared in the comments. Another is to check out online creator markets like Etsy, Uncommon Good, or Cratejoy where you can search for things the same way you would on Amazon, yet find independent, handmade versions.

It’s also vital that you support your favorite brick and mortar stores as well. They are in even more perilous predicaments than people who have online shops, since they have a whole lot of rent to contend with, too. Of course, many of them allow you to order online, but I’m sure they’d like to see your lovely face in person.

This is also a fine opportunity to support local restaurants. Instead of cooking your holiday meals, order them from nearby eateries. You’ll be saving yourself hours of work and cleanup, while also supporting the places that make living in a city so great. And if humanly possible, see if you can pick up the food yourself since the delivery services are absolutely rapacious.

Do not shop on Amazon this year. Support people who deserve your money. You’re going to be so glad you did.

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