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Fall in Love with Cycling at the SF Bike Expo this Weekend

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The 3rd annual Pedal Savvy bicycle fashion show taking place at the Cow Palaceon November 10th and 11th 2012 at 1:00 p.m. It will feature models made to look fantastic on and off a bike through the ever changing climates faced on the daily ride.  Models will be rolling down the “bikeway” showing off a range of clothing and gear from bike specific brands to vintage and designer – all on sleek, sexy bicycles.

Nutcase Helmets, Civia Cycles and Huckleberry Bicycles are sponsoring this year’s presenting sponsors at the weekend-long event. Pretty Parlor A Go Go, San Francisco’s first and only mobile beauty truck will be providing hair and makeup services for the fashion show models.

The SF Bike Expo, now in it’s fifth year combines the sport, leisure and utility of cycling.  Its mission is to bring the bicycling cultures and communities together under one roof in order to inspire, introduce and invigorate.  A variety of bicycle related vendors exhibit their latest goods to the diverse crowd of participants while  athletes demo incredible skill during the many amazing dirt and road competitions

Pedal Savvy is a highlight of the Expo that strives to go beyond the fashion show and exist as a community resource for both cyclists and businesses on all things bicycle fashion related.A fashion show that introduces new innovative lifestyle biking apparel and accessories to inspire cyclists to have great style on and off a bicycle.  As well as educate cyclists that their daily ride can be done comfortably and fashionably.


Pedal Savvy fashion show 
Saturaday and Sunday, Nov. 10th and 11th,  1:0o p.m.
SF Bike Expo
Saturday and Sunday, Nov. 10th and 11th, 10:00- 5:00 p.m.
Cow Palace 
2600 Geneva Ave.
[Daly City]




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Heidi Smith - The Ultimate Scavenger

Heidi Smith - The Ultimate Scavenger

Heidi works for a non-profit cultural exchange organization helping others experience life from a different perspective. She likes magnetizing the obscure and scavenging the city for fun, free things to do. She is a world traveler, a freelance writer and a spontaneous chef. She is also said to be part-mermaid.

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