1. Taking Van Ness Instead of Gough or Franklin Unless you are actually going to one of the commercial spaces on Van Ness Avenue, there is really no reason on God’s green earth for you to be taking what is consistently the most trafficked thoroughfare in SF. After all, it’s

Nestled in the heart of the hyper-industrial, super-consumer heaven that is Emeryville, California, a new Target (or “Tar-jay” as middle-aged white ladies call it), is born. Some of you are probably wondering, “Why does this earth need another Target? We already have 300 of them in California alone!” But, honestly,