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Now You Can Get A Marijuana-Infused Pabst Blue Ribbon

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Image: Pabst Labs

You want some THC in your PBR? People, this is now a thing! The Pabst Brewing Company just announced today that they are selling a cannabis-infused beer, according to CNN. It’s only available in California, but you can order cans of it right now.

It’s called Pabst Blue Ribbon cannabis seltzer, and it does not have any alcohol in it, because it is not legal to put marijuana and alcohol in the same product. But according to the Pabst website, the pot-infused Pabst will show up in California dispensaries, and they “deliver to the SF Bay Area, Los Angeles, Sacramento and Humboldt County.”

Image: Pabst Labs

Pabst Blue Ribbon cannabis seltzer is available for order online, but listed as $24 for a 4-pack, and $120 for a 24-pack. But that’s before they add taxes and delivery fees, because you cannot legally ship a cannabis product via the mail or UPS. With taxes and delivery fees factored in, it’s actually $40.80 for a 4-pack, and $149.73 for the 24-pack.  

Image: Pabst Labs

And while it has the famed Pabst Blue Ribbon logo, it’s technically not from Pabst Blue Ribbon. It’s labeled as being from “Pabst Labs,” and Pabst seems to be keeping it at an arms’ length for their normal Pabst Brewing Company. 

Image: Pabst Labs

They don’t say what kind of cannabis is in this infused beverage. It’s only 5 milligrams of THC per can, which is about half of most cannabis-infused drinks have in it. But as any seasoned edible or infused beverage fan will tell you, it’s the quality of the formulation, rather than the number of milligrams, that determines how high you really get. The formulation is handled by an East Bay company called Vertosa, who have only been around for a year, and their website does not list any other products that their formulations are found in. 

Petaluma’s Lagunitas Brewing Company also has cannabis-infused faux beers and seltzers called Hi-Fi Hops and now they have competition from PBR. We’ll see if the hipster beer crowd prefers this form of “herbal refreshment.”

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Joe Kukura- Millionaire in Training

Joe Kukura- Millionaire in Training

Joe Kukura is a two-bit marketing writer who excels at the homoerotic double-entendre. He is training to run a full marathon completely drunk and high, and his work has appeared in the New York Times and Wall Street Journal on days when their editors made particularly curious decisions.

3 Comments

  1. MS
    October 7, 2020 at 2:51 pm — Reply

    OK, sounds intriguing, I guess. Has anyone tried the Lagunitas version? Or the PBR one? I think I’d try Lagunitas first.

  2. Steve
    October 8, 2020 at 6:09 pm — Reply

    Pabst is keeping it at arms length…

    …because PBR has such a stellar reputation as a fine alcoholic beverage that they don’t dare screw around with the brand.

    Oh, wait…

  3. Christine B.
    October 21, 2020 at 3:01 pm — Reply

    I’ve had this! It’s pretty good. Super lemony seltzer. Nothing like PBR, but that’s okay with me. Gave me a pretty good buzz while watching a romcom.

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