Arts and Culture

The Reason There Are Honey Bears All Over the SOMA

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You may have noticed walking to work this week that there are hundreds of honey bears hung on lampposts throughout the SOMA district of San Francisco.

What are they doing there?  They’re a mixture of guerrilla marketing, street art, and social subversion.  The artist and his gang of conspirators didn’t just decorate the streets with vinyl and honey for nothing, they do have a bit of an agenda.  I called up the culprit known as fnnch to ask him his reasons for putting up some 450 honey bears in our city.

Honey Bears on every major block from Market to Harrison and from Embarcadero to 5th.

The project is about three main things.  First, it’s about opening up a conversation about public art on our streets, fnnch thinks we as a city should be more open to allowing artists to put work up.  Secondly, its’ about decriminalizing street art and artists, and third, it’s about an artist promoting their work…of course silly.

“It’s currently very difficult to put up public art in SF legally, there are virtually no places to do it, and say you get commissioned to do a piece, it’s rarely creatively free,” fnnch says, “literally never has someone told me ‘paint whatever you want’.”

fnnch and his crew took painstaking steps to make sure the bears don’t violate public statutes.  For example, they are zip tied to poles not glued or taped, so they are easily removed.  Also the signs are placed on poles sanctioned for postering by the city, and they are carefully placed to face pedestrian traffic and not car traffic for safety reasons (so that drivers are not distracted or confused by the bears).  See SEC. 184.57.  SIGNS ON PUBLIC PROPERTY PROHIBITED; EXCEPTIONS for more info.

I asked fnnch what the city could change specifically to give artists more creative freedom in public places, and just one idea is to cover street poles in the city with a kind of removable material or vynl.  That way artists could decorate them however they want and every 6 months (or so) the city could just cut down the vinyl and start fresh.  It would be revolving street art all over the place and cost the city far less than their current procedures.  fnnch makes the argument that the city currently spends millions on graffiti abatement, “virtually painting over public property using an assigned force to police public streets for any kind of unsanctioned paint or posters, its incredibly expensive and time-consuming.”  If the city simply decriminalized the act and made the art easily removable they would save a lot of money and beautify our city in the process.

fnnch put up his bears in a BART station last year using removable panels, the piece stayed up for weeks

The artist has started a petition to decriminalize street art stickers and wheatpaste and reduce them from misdemeanors to infractions.  In his words “the laws in SF against street art are more strict than in the rest of California, and it is unfair.” The current laws on the books make it so every count of a person putting up a sticker is a misdemeanor offense, fnnch wants to make them an infraction, which is more like a traffic ticket than a crime on your record.  He quotes the National Institute of Justice in his argument “Increasing the severity of punishment does little to deter crime” and “the certainty of being caught is a vastly more powerful deterrent than the punishment.”  The argument put simply is this; street artists are almost never caught anyway, let’s stop chasing them around and give them a forum instead, it will be cheaper and much better for the city in the long run.

If you’d like to read more about this checkout fnnch’s blog post about it or follow him on Instagram. And here’s the petition to sign if you’re interested in the conversation of decriminalizing stickers in SF.

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Alex Mak - Managing Editor

Alex Mak - Managing Editor

I'm the managing editor here at Broke-Ass Stuart. I enjoy covering Bay Area News as well as writing about Arts, Culture & Nightlife.

If you're a writer, artist, or performer who would like to get your work out there, or if you've got great things to promote, we've got 120k social followers and really fun ways to reach them. We make noise for our partners, and for our community.
alex at
IG: @alexmaksf

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