Interpreted through a wide-angle lens, â€œpromotionsâ€, â€œdealsâ€, and â€œlimited time offersâ€ aren’t all bullshit, but damnit, you have to approach them with a level head.
Companies sling deals in an attempt to buy loyalty so they can recoup losses in the future business you and other suckers provide to them when they re-jack their prices. 6 razor blades for $10 now makes Gillette so cool that I’ll buy 3 replacement blades for $20 a month from now? Fug that. My brand loyalty isn’t for sale. I’m a fickle, penny pincher and proponent of purely opportunistic, short-term brand embracement.
So here is yet another offering to use and abuse. American Airlines has formed an agreement with NYC Tourism’s marketing team, NYC & Company, to invigorate fall travel to the city. If you buy your tickets by the end of August 21st you can get 1-way fares from LA and SF for $109. Chicago, Dallas, and Miami also have reduced fares purchased before the end of August 21st. Prices apply to travel dates between September 15th and December 12th.
After the deal ends, toss American Airlines in the gutter and go back to Jet Blue. Jet Blue had a big $599 All-You-Can-Jet pass that was supposed to be available until August 21st as well, but that shit sold out. Good to know the buffet model is crossing industries and changing business marketing paradigms.