FREE Drinks Tonight for Tolerating Old Navy

Apparently $15,000 was up for grabs from Old Navy. If you missed the contest, your consolation prize is tonight’s FREE cocktail party, where we can watch the three finalists grovel before the creators of Performance Fleece.

The $15,000 Old Navy Developers Challenge was cosponsored by ad agency Radium One. The assignment was for digital media developers to conceive a social network, game, or virtual experience integrating the brand. Four judges — one from Old Navy and the rest from agencies — will decide which developer earned the cash. Additionally, the winner will be able to distribute Old Navy offers for use as virtual currency within the game or network.
This background is just so you can mingle with the developers and publishers in attendance without looking stupid.

The point is this: Anyone can RSVP to get hammered at a ritzy hotel for FREE. By the end of the night, those inscrutable mannequin commercials might actually seem funny.