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SF PRIDE 2022 Finally Returns with Hella City Style

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Last week in San Francisco the stylish kids, queers, Queens, and everyone in between gathered in droves for the official San Francisco PRIDE 2022 celebration in downtown San Francisco. The event was finally back after what seemed like an absolute eternity due to the COVID-19 pandemic. As your local Broke-Ass City Style columnist at large, I dove head first into the four day long celebration, starting at the Fairmont Hotel on Thursday and ending at the edge of the SF PRIDE parade route Sunday for the Civic Center street fair and block party celebration.

Two men, one wearing rainbow colored high heels post in front of a rainbow SF PRIDE backdrop

ABC7 news anchor & SF PRIDE parade on air host Reggie Aqui in Banana Republic & Oxxfords poses with VP of SF PRIDE Board of Directors Nguyen Pham in Vesey & Christian Louboutin

The weekend kicked off nice and early for me, as a handsome emailed invitation led me straight to the official PRIDE Press Preview news conference and cocktail hour, held on the gorgeous rooftop garden pavilion of the Fairmont Hotel. There, ABC7 News morning anchor Reggie Aqui, one of two openly gay co-anchor newscasters at the station, introduced the eight community and celebrity grand marshals and fielded questions from an audience comprised of local, national, and international media representatives. This year’s PRIDE Grand Marshals included long running Jeopardy! champion Amy Schneider, three time Grammy nominated Gullah style musical artist and vocal activist Melanie Demore, and Mellanique Robicheaux aka DJ BLACK, who preferred to be called the parade “Grand Marsha”, in homage to activist Marsha P. Johnson.

Artist Tanya Wischerath poses seated and looking out of a large window

Contemporary painter and tattoo artist Tanya Wischerath in Marc Jacobs, at her showing at the Haight Street Art Center

Straight afterward I met some friends at the Haight Street Art Center for a very special queer art show featuring legendary poster artist Mari Tepper and portrait artist Tanya Wischerath, pictured above in Marc Jacobs.

A large group of women & one man pose in front of a large mural of hands forming a heart

Tracy Piper’s (center, in white) mural is celebrated by artist Mike Sanchez (far left) & The SF Gallerinas at the Ferry Building

Speaking of artists, Friday was the one day of San Francisco PRIDE weekend I reserved to see my friends before we all branched off to do our own thing. Just in time for PRIDE month, contemporary painter Tracy Piper unveiled her largest mural to date at the Ferry Building in partnership with Voss Gallery. You may remember her from my write up of her last opening here. Always a stylish bunch, the girls in the art crowd aka The Gallerinas got together to celebrate Piper. It was the perfect way to ease my way into the hectic “holiday” weekend ahead.

Two latino men pose in matching shirts and sunglasses

Jay & Jonathan came all the way from San Diego to be twinning at SF PRIDE

Once I arrived at Civic Center on Saturday and began shooting pictures of the crowd, it became clear very quickly that the out of town crowd was there to slay. Fresh from SD PRIDE 2022, Jay & Jonathan (pictured above) came up from San Diego for round two of  PRIDE here in the city.

Three young ladies pose in rainbow and pastel colored outfits

Paula from San Jose, Susanna from Antioch, & Sam, who just moved to South San Francisco

Never ones to be counted out, the flashy locals also showed up and were bringing it in their best and brightest PRIDE garb, with residents from the East Bay, South Bay, Peninsula, and of course San Francisco represented.

two black women post with their small dog whose fur is dyed in a rainbow of colors

Birthday girl Chavanna & Daijana from Richmond brought Milo along to PRIDE, who had a custom dyed rainbow fur coat just for the occasion


Performer Mila Jam poses backstage at SF PRIDE

Trans superstar Mila Jam poses in the backstage area at the SF PRIDE main stage

The SF PRIDE 2022 performers on the main stage were a star studded lineup of LGBTQ stars like Mila Jam, and local staples like DJ LadyRyan and my personal favorite “squad” at PRIDE every year, Cheer SF performing their high flying stunts and acrobatic pom routines.

A plus size latina woman poses in a matching outfit in front of City Hall

Selena from Sacramento was striking in her matching ensemble


A group wearing cow print and cowboy accessories pose all together

Tyreese from Hanford plus Jordan, Cameron, Vincent, & Brantley from Fresno were serving fierce Central CA cowboy style


Two black women pose in matching pastel pink outfits

Jade & Amber, both City Girls, were pastel pink perfection in their matching outfits at Civic Center


A young black woman poses looking over her shoulder wearing an oversized denim jacket

Nelli from Sacramento’s oversized denim jacket by Blublackboi had patches on the front and a giant heart painted on the back


A group of 4 all wearing 90's themed outfits

Miranda, Isaiah, Andres, & Gabby from Sacramento were cute & Clueless in their 90’s themed garb

I must admit I was quite impressed by all the coordinated and matching outfits I saw at PRIDE, especially the ones amongst larger groups of revelers, I guess that’s what happens when you give folks three whole years to pick out an outfit. The above pictured squad from Sacramento’s 1990’s inspired look was one of my favorites of the entire weekend.

A woman in an orange jumpsuit poses in front of the main stage crowd

You could find Asia from Oakland hyping up DJ Lady Ryan, who was spinning on the SF PRIDE main stage


A group of 5 poses in rainbow colored clothing

A colorful and color coordinating coven from Sacramento celebrating PRIDE at Civic Center


Three black individuals pose in front of the PRIDE main stage

Alexandria from Cincinnati, India from Washington DC, & friend were bringing major swagger to the main stage area


A woman in a rainbow striped Mexican style top on the parade route

Monica came all the way to Atlanta to march in the 2022 San Francisco PRIDE Parade


A woman in a traditional Sari poses with the author

Marijia from India alongside your author, who really should have worn a hat

To some attendees, PRIDE style had less to do with wearing rainbows and more to do with wearing their culture’s traditional garments, like Marijia (above) & DJ did. Marijia bought her colorful sari just for the Sunday parade and the detailing on DJ’s entire ensemble was absolutely exquisite.

A man in formal Middle Eastern garb poses on Market Street

DJ from San Francisco looked stunning in his formal traditional attire


A young lady in olive shiny overalls poses on Van Ness Ave

I caught Emily from SF on Van Ness walking from the parade to the festival. Her outfit was both easy and adorable on a hot and breezy city day


An older gentleman wearing a matching hot pink long coat + hat

Mario P was packing pink backstage and impossible to miss with a big smile and great vibes


A woman with a white Louis Vuitton fanny pack poses backstage

Ms. Russian Cream was also backstage flexing big labels while looking picture perfect


A younf man with a cow print bag poses at PRIDE

Junior repped Merced in a major way with his sophisticated style and “drippy” beaded sunglasses

It’s true, the folks who showed up and showed out for SF PRIDE 2022 brought it in a big way this year, especially those from out of town. There were also those few individuals who used the event as an excuse to practice exhibitionism, via either donning their fetish wear in public or nothing at all (literally). These two equine furries I happened upon outside City Hall seemed to be having a great time. I thought I should add that the zebra is facing the other way in the picture because he turned around and twerked for me. A real sassy one!

Two furries, one unicorn and one zebra in front of City Hall

Thanks for reading my style recap of SF PRIDE 2022! Remember to always be yourself. Even if you’re some sort of a horse!

PRIDE was back in a big way this year and despite some drama at the end, it was so incredible to be able to take in all the familiar sights, celebrate with friends both old and new, and the most important part: see what everyone was wearing. Now that summer is in full swing and the festivals, street fairs, and other local outdoor events are back, be sure to sign up for the Broke-Ass Stuart newsletter so you don’t miss out on any rad things to do in the city!

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Rose Eden

Rose Eden

Rose Eden is a punk rock grown up fashion vlogger, style writer, content creator, and PR firm
Creative Director residing in San Francisco on the Upper West Side. She additionally contributes to music industry website as a staff writer and reviewer

1 Comment

  1. October 20, 2022 at 10:55 am — Reply

    It’s great to see LGBT coverage on this website. I appreciated the diversity of types of people and body types, and not just hunky, white men and drag queens.
    I did not like the coverage in general. Wasn’t there a parade with creative, community groups and floats? Were there any speakers with meaningful quotes from the main stage? Was there a big name performer? Where was any reference to the purpose of the parade and celebration? News flash, kids, queer people still do =not= have equal rights in all 50 states, much less California (we have pieces of protection).
    The =Queer= Pride parade and celebration is based on the Compton Cafeteria and Stonewall bar rebellions. It’s not all about expensive, designer labels and fashion. If I wanted stupid, superficial coverage I would be looking at Instagram and TikTok. Imagine covering a Tenderloin anti-drug dealer protest, a pro abortion rally or the black community Juneteenth celebration and only reporting on what people wore. Lame and insensitive, to say the least.
    I liked the appearance of this piece on the website. All the photos were great with the many colors of people in large numbers not usually seen. The colorful clothes were an awesome variety.
    But overall, focusing on fashion just trivializes the event and reduces it to a daytime party of no importance. The article and photos could have been any San Francisco street fair without a historical past or repressed, abused people.
    This was a good start for a new writer, but a big failure for coverage of the event.

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