Local Business

15 Dec 2023

Pandemic Road Trip Sparks Success For Local Cider Company, Sincere Cider

Bex Pezzullo playfully refers to herself as a “recovering sommelier,” and it’s likely that her expertise in wine is one of the reasons her cider company makes some of the best cider in The Bay: Sincere Cider. Having started Sincere Cider in 2020 during the pandemic, Bex wasn’t always sure

Katy Atchison 0
14 Jul 2023

Beloved Berkeley Business, Paco Collars, Comes Home

For 10 years, Paco Collars stood as an iconic presence on Shattuck Avenue in Berkeley across from the original Berkeley Bowl. However, in 2019, they relocated to a new space, leaving their original location behind. Some people mistakenly believed that their business had shut down. However, the truth was quite

Katy Atchison 0
08 Oct 2024

The November 2024 BAS Voter Guide

A Big Change to This Year’s Voter Guide We’ve been doing voter guides for a really long time. I’m pretty sure we put our first one out in like 2010 or something. And I know that thousands of you rely on our voter guides to help you make decision. But

BAS Editorial Team 0
25 Nov 2022

The Truth About Small Business Saturday

This Saturday (November 26) is Small Business Saturday®. Always the Saturday after Thanksgiving, this day is dedicated to shopping locally and supporting local small businesses rather than more giant corporations. While we can all get behind shopping small, the truth is that Small Business Saturday was started as a marketing

Katy Atchison 0
09 Sep 2022

Beloved Ice Cream Shop Under Threat of Eviction

So, as I was melting from this week’s heatwave, I learned that my favorite San Francisco ice cream shop, Joe’s, is under threat of eviction.  Here’s the scoop. Back in February, the building went on the market. Then, more recently, the owners of Joe’s (Sean and Alice Kim) had a

Katy Atchison 0