Bex Pezzullo playfully refers to herself as a “recovering sommelier,” and it’s likely that her expertise in wine is one of the reasons her cider company makes some of the best cider in The Bay: Sincere Cider. Having started Sincere Cider in 2020 during the pandemic, Bex wasn’t always sure

For 10 years, Paco Collars stood as an iconic presence on Shattuck Avenue in Berkeley across from the original Berkeley Bowl. However, in 2019, they relocated to a new space, leaving their original location behind. Some people mistakenly believed that their business had shut down. However, the truth was quite

I’ve got some awesome news! We received a grant from the Civic Joy Fund to put out a literary magazine celebrating SF and acting to counter the stupid “Doom Loop” narrative. It’s a gift to the people of San Francisco. And after months of working on this project it’s now available

This Saturday (November 26) is Small Business Saturday®. Always the Saturday after Thanksgiving, this day is dedicated to shopping locally and supporting local small businesses rather than more giant corporations. While we can all get behind shopping small, the truth is that Small Business Saturday was started as a marketing

So, as I was melting from this week’s heatwave, I learned that my favorite San Francisco ice cream shop, Joe’s, is under threat of eviction.  Here’s the scoop. Back in February, the building went on the market. Then, more recently, the owners of Joe’s (Sean and Alice Kim) had a