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Fashion Trends By SF Neighborhood

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We scoured every hip district in San Francisco to report on the most prominent fashion trends. Fashion is a moving, breathing thing in San Francisco, a city forever evolving with the times.  Its artists, musicians and even politicians have always expressed themselves proudly no matter how risqué or counter culture it may have seemed to the rest of the world.  Historically it’s a city that loves a good costume, from founding Burning Man, to Bay 2 Breakers, to Beach Blanket Babylon.  A city full of residents that cherish self expression, individuality and creativity.  Contemporary San Francisco is really pushing the boundaries on diverse thought and self expression, we captured the incredible and prominent fashion statements coming out of SF today.  (click on any photo to go straight to the source mat

The Fillmore

data nerd


Corey’s look has forever changed the Western Addition. The grip-lite shirt material, the 3D sunglasses he scored at Coachella – look out ‘Harlem of the West’, Corey is here for “another 2.5 years at least,” and he’s really ‘disrupting’ the cultural melting pot of the historic Fillmore.

Hayes Valley

keeping it casual showing off their color pallet


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An absolute explosion of color this Spring, the boys of the ‘new valley’ are expressing themselves with a powerful and distinct color pallet. “These poli-bend shirts are a fashion revelation”, said Donny, the groups Creative Director, “I get so much inspiration from the colorful people in my new neighborhood, as well as from tumblr & Adobe Illustrator.” Donnie and the crew ‘keep it tight’ by all getting the same $80 haircut together, as a team building exercise.

Potrero Hill

the difinition of irony

Photo: A real creepy guy on tumblr (not pictured here) actually collects pictures of men wearing tech shirts:

With his new definition of ‘irony’ Frank is what’s happening in the SF Potrero Hill district.  His trimmed beard and faux bed hair say “Hey, just because I code, doesn’t mean I don’t know about Forever 21.” He runs a ‘hacking incubator’ where he charges 20-somethings to ‘hack back-ends’ with him.  The building he uses used to be studio space for local artists, which he says ‘inspires‘ him to ‘totally disrupt shit, in a creative way’.

The Marina

making sure everyone knows the frat party never ended


Two words, “Not Afraid.” Chad embraces the sportier side of professional life. A look that dares to say, “I may be a man, but I still express myself like a frat boy”.   Sorry Mom & Dad, but Chad ain’t growing up just yet, with his powder blue “T”, that really sets off the red in his headband, blending both fashion and function.

“Sometimes in life, you just need to crush it.” – Chad, a Marina Resident

Sunset District

bring back the first bubble


One word, ‘throwback’.  Joel is wearing vintage sunglasses from 2001, a subtle and brilliant allusion to the first tech bubble. The ‘monster merch’ is the ultimate fashion accessory.


nopa outlaw


Jeremy is bringing the ‘outlaw’ back to NoPa. With a black and white crew neck he expresses his renegade nature.  When asked if his haircut was inspired by the movie ‘Taxi Driver’ with Robert De Niro, 23 year-old Jeremy replied, “What’s a Taxi? Is that like an Uber?”




Justin, Chris & Rob found a perfect blend of ‘masculinity’ and ‘business casual’ to fight what they call ‘the coding wars’ on the streets of San Francisco.  Not afraid to push the boundaries of convention and challenge the very foundations of individuality, these three often get mistaken as something more that ‘just co-workers’ with these crew neck tri-blend, tagless, t-shirts.


FOR PULSE - Google Glasses - Jon Gottfried - Courtesy of Subject


The very definition of SoMa Swagger, Brian shows a keen eye for whats trending.  He knows his eye-wear has been ‘banned-from-anywhere-cool” and he refuses to let that stop his swagger, “I can’t let what people in real life think about me stop my vision,” said Brian, “my revolution is in the cloud.”

Haight Ashbury

samir and Chris


“Pop that Collar Samir!” Pushing the boundaries of short sleeved menswear, Samir and Chris exhibit the ‘Jersey cut’, and the ‘Classic Polo’.  Two contrasting styles that seek to disrupt SF t-shirt culture as we know it.

Mission District



With his college ball cap and his breathable corporate branded  outerwear, Hiscox seems to say “I’m ready to take on any challenge,” and “I’m going to own this public park one day, you just wait”.

The Tenderloin/ Mid-Market

this about sums it up


A classic take, on a classic line. Blending the avant-garde of the SF social media empire along with bro-tastic word play, this fashion statement succeeds in undermining class, gender, and taste. Thank you “Nate-Dog”, you are an inspiration to brogrammers in basements all over the globe!

In honor of all this fashion we made our own Tech Company shirt so that you too could fit in…or at least make fun of the ridiculous trend. Get yours here.


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Alex Mak - Managing Editor

Alex Mak - Managing Editor

I'm the managing editor here at Broke-Ass Stuart. I enjoy covering Bay Area News as well as writing about Arts, Culture & Nightlife.

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  1. tiabgood
    May 17, 2016 at 9:39 am

    This makes me sad.

  2. Michael Schoolnik
    May 17, 2016 at 9:43 am

    we are same-i-ly, I got all my buddies and me

  3. dickclark
    May 17, 2016 at 10:30 am

    What the HELL is Hayes Valley? We who’ve lived here forever call it the Western Addition.

    • tiabgood
      May 17, 2016 at 12:31 pm

      Remember when there was no Lower Haight it was just Western Addition. Remember when there was no Japantown it was just Western Addition. Remember when there was no Fillmore District it was just Western Addition. Western Addition is a huge area that has developed many small neighborhoods in it with various personalities thus the new names. Hayes Valley as an area has gone through a lot of changes since the Central Freeway went down and has a very different personality.

    • TequilaMan2000
      May 17, 2016 at 4:13 pm

      Oh jeez, not this again… They’ve been calling it Hayes Valley for over half a century, if not longer.

  4. M-SF
    May 17, 2016 at 10:38 am

    That’s not a Google Bus. It’s Caltrain.

  5. Richard Rollington
    May 17, 2016 at 11:05 am

    Palette, subtle.

    You’re welcome.

  6. Serge Rubinstein
    May 17, 2016 at 12:07 pm

    Wait…they’re all the same: tech company t-shirts. How is this a piece on fashion trends by neighborhood? Maybe retitle, ” Tech tshirt fashion.”

    • Bay City News
      Broke-Ass Stuart
      May 17, 2016 at 12:18 pm

      That’s the joke. Everyone looks the same now.

      • Serge Rubinstein
        May 17, 2016 at 12:30 pm

        Right on, Stuart. The opening para was pretty straightforward. Now that I’ve reread the various descriptions, I see the humor. And now I’m sadder. 🙁

      • lifeboatb
        May 19, 2016 at 11:16 am

        I have to say, I was disappointed that it was not actually an article about interesting fashions.

  7. Chris King
    May 17, 2016 at 1:50 pm

    I’d like to point out a literal inaccuracy that misses the point of your post or promotes my own agenda. You’re welcome!

  8. Guffie
    May 17, 2016 at 2:05 pm

    too funny! thanks for the laugh, although this is a depressing reality now.

  9. Kendon Smith
    May 17, 2016 at 4:44 pm

    Am I missing something? All these muhfuggs look the same…

  10. Scooter Johnson
    May 17, 2016 at 4:56 pm

    Ah so you’ve resorted to tech worker as the butt of your jokes, FUCKING HILARIOUS. The SFist called, they want their beaten horse back.

  11. Whiskey Brain
    May 17, 2016 at 7:37 pm

    Dorks ruined San Francisco. This what you get when you end bullying.

  12. Bonnie Guillotine
    May 19, 2016 at 8:11 am

    Cool ad for your own shitty, boring, unoriginal shirt. Also, perfectly in the vein of techbro gentrification, taking other people’s creative environment and using it for your own gains without crediting the people who brought it to you. And THEN, when you get called out on it, implying that your source is probably gay in a derogatory way?

    Get the fuck out of here and stop shitting on what’s left of SF.

  13. Veritas
    May 20, 2016 at 1:09 am

    Really diverse all white males

  14. Allison Jones
    May 20, 2016 at 1:20 pm

    Depressing. Apparently the city of my birth and childhood is now populated only by white males, ages 21-34. And hello? These pictures are all basically the same.